The Ultimate Guide to Ecommerce Conversion Funnel Optimization

by editor on March 16, 2018 No comments

The numbers are in. Ecommerce represents a huge opportunity at the moment, with Statista predicting a 246.15% increase in global ecommerce sales between 2014 and 2021, from $1.3 trillion to $4.5 trillion in total.

But whether you’re a new seller trying to capitalize on this opportunity or an emerging brand attempting to claim market share, challenge – as well as opportunity – abounds. Setting up a store, performing product research and firing off your first ad campaign won’t be enough …

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editorThe Ultimate Guide to Ecommerce Conversion Funnel Optimization

How to Build an Email Marketing Funnel that Drives Massive ROI

by Mo Harake on February 1, 2017 No comments

All hail the humble email.

It may not be as trendy as Snapchat and Instagram, or as flashy as PPC ads, but it is quietly getting things done. It’s effective, powerful, and consistent.

And in the digital marketing age, that’s the trifecta you want more than any other.

In fact, it’s so good at what it does, that it rarely gets the accolades that its younger, hipper counterparts (Facebook ads, social media, Adwords) receive all the time. We take email

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Mo HarakeHow to Build an Email Marketing Funnel that Drives Massive ROI

How to Reduce Mobile App User Churn: 5 Strategies for Success

by Mo Harake on January 4, 2017 No comments

When it comes to your customers, few things are worse than churn.

Never having a customer? That’s obviously less than ideal. But having a paying customer cut ties and leave you? That’s rejection. That stings.

You’ve invested time, energy, and money into getting them in the first place, and then they get up and go.  

And if that’s not bad enough, you’re probably familiar with the ubiquitous stats about cost of acquiring versus cost of retaining (but just in case

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Mo HarakeHow to Reduce Mobile App User Churn: 5 Strategies for Success

How Efficient is Your Digital Marketing Spend?

by Mo Harake on November 30, 2016 No comments

Welcome to the new frontier: the online channels and tactics you use to reach people around the corner and across the globe. Social media, email, PPC, and content are the digital arenas where savvy brands battle for supremacy. It’s a brave new world.

Businesses are throwing buckets of time, money, and effort at digital, but not enough are tracking whether it’s boom or bust. That fancy infographic series looks great. Those email newsletters seem quite popular. You’ve got 50,000 followers …

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Mo HarakeHow Efficient is Your Digital Marketing Spend?

The 10 Things All Product Pages Need to Drive Conversions

by Mo Harake on November 16, 2016 No comments

Ecommerce retailers live and die by their ability to convert website visitors into buyers.

Unfortunately, success selling online isn’t as simple as more visitors = more sales.

As you likely already know, getting traffic to your online store isn’t always the problem. Where many online retailers struggle is getting that traffic to convert and actually buy some product.

With average cart abandonment rates sitting at approximately 68%, you need to button down your product pages – and your sales

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Mo HarakeThe 10 Things All Product Pages Need to Drive Conversions

The Scoop on User Generated Content: Using UGC to Drive Your Ecommerce Brand’s Growth

by Mo Harake on November 2, 2016 No comments

There are millions of people out there right now firing up their smartphones to take pictures and video of products they received.

They’re filming an unboxing for a YouTube channel, sharing new gear with fans on Instagram, humblebragging their goods on Facebook, and sharing photos of the stuff they love.

Some of them are probably your customers.

You might even have some customers posting pictures and dropping brand mentions in their posts with a “thanks” or some form of gratitude.

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Mo HarakeThe Scoop on User Generated Content: Using UGC to Drive Your Ecommerce Brand’s Growth

13 Ecommerce A/B Tests from Industry Experts that Consistently Crush It

by Mo Harake on October 26, 2016 No comments

Most A/B tests fail.”

If you’ve hung around the A/B testing world long enough, you’ve heard this phrase. And for good reason: it’s true.

But your goal is to make money and to do this, you need winners. Winning tests, that is.

I won’t tell you that all of the tests I’ve shared below are guaranteed to make you money. If that was the case, there’d be no point in testing.

I won’t even tell you that,

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Mo Harake13 Ecommerce A/B Tests from Industry Experts that Consistently Crush It

Brand Psychology: What We Know Gets Consumers to Connect with Companies

by Mo Harake on September 29, 2016 No comments

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Every day, the average consumer is exposed to somewhere between 3,000 and 10,000 brands.

That’s an astoundingly high number.

With so many brands vying for our attention, it’s a wonder that any of them are able to cut through the noise.

And yet certain brands not only do just that, they elicit a strong connection from their customers.

Apple. Coca Cola. Harley Davidson.

Even their very names probably bring specific images to your mind, along with associated memories and

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Mo HarakeBrand Psychology: What We Know Gets Consumers to Connect with Companies

Keyword Targeting: Mapping Your Results to Buyer Intent

by Mo Harake on September 27, 2016 No comments

Google’s algorithms seem to change daily, but their foundations remain constant.

You need to optimize your content around the queries people are searching for, and you need to build good links to that content to help it rank highly in the search results.

That comes down to SEO keyword research, which has always followed a standard formula:

  • Use keyword research tools to search for queries related to your market or product
  • Analyze the search volume to ensure the
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Mo HarakeKeyword Targeting: Mapping Your Results to Buyer Intent