on February 1, 2017 No comments
All hail the humble email.
It may not be as trendy as Snapchat and Instagram, or as flashy as PPC ads, but it is quietly getting things done. It’s effective, powerful, and consistent.
And in the digital marketing age, that’s the trifecta you want more than any other. In fact, it’s so good at what it does, that it rarely gets the accolades that its younger, hipper counterparts (Facebook ads, social media, Adwords) receive all the time. We take email … read more How to Build an Email Marketing Funnel that Drives Massive ROI 02.01.2017
on January 18, 2017 No comments
Writing content can be one of the most time-consuming marketing tactics, but it’s just a small part of an effective content marketing strategy. In fact, it’s a common position that marketers should spend more time on content promotion over writing.
Some even shoot for a lot more: Derek Halpern uses an 80/20 model for content promotion, with 80% of his time spent promoting the content he writes. If that makes you feel ashamed about your approach to content marketing, don’t … read more 30 Must-Do Post-Publication Content Promotion Tactics 01.18.2017
on January 4, 2017 No comments
When it comes to your customers, few things are worse than churn.
Never having a customer? That’s obviously less than ideal. But having a paying customer cut ties and leave you? That’s rejection. That stings.
You’ve invested time, energy, and money into getting them in the first place, and then they get up and go. And if that’s not bad enough, you’re probably familiar with the ubiquitous stats about cost of acquiring versus cost of retaining (but just in case … read more How to Reduce Mobile App User Churn: 5 Strategies for Success 01.04.2017
on November 30, 2016 No comments
Welcome to the new frontier: the online channels and tactics you use to reach people around the corner and across the globe. Social media, email, PPC, and content are the digital arenas where savvy brands battle for supremacy. It’s a brave new world.
Businesses are throwing buckets of time, money, and effort at digital, but not enough are tracking whether it’s boom or bust. That fancy infographic series looks great. Those email newsletters seem quite popular. You’ve got 50,000 followers …
read more How Efficient is Your Digital Marketing Spend? 11.30.2016
on November 16, 2016 No comments
Ecommerce retailers live and die by their ability to convert website visitors into buyers.
Unfortunately, success selling online isn’t as simple as more visitors = more sales.
As you likely already know, getting traffic to your online store isn’t always the problem. Where many online retailers struggle is getting that traffic to convert and actually buy some product. With average cart abandonment rates sitting at approximately 68% , you need to button down your product pages – and your sales … read more The 10 Things All Product Pages Need to Drive Conversions 11.16.2016
on November 2, 2016 No comments
There are millions of people out there right now firing up their smartphones to take pictures and video of products they received.
They’re filming an unboxing for a YouTube channel, sharing new gear with fans on Instagram, humblebragging their goods on Facebook, and sharing photos of the stuff they love.
Some of them are probably your customers. You might even have some customers posting pictures and dropping brand mentions in their posts with a “thanks” or some form of gratitude.… read more The Scoop on User Generated Content: Using UGC to Drive Your Ecommerce Brand’s Growth 11.02.2016
on October 26, 2016 No comments
.” Most A/B tests fail
If you’ve hung around the A/B testing world long enough, you’ve heard this phrase. And for good reason: it’s true.
But your goal is to make money and to do this, you need winners. , that is. Winning tests
I won’t tell you that all of the tests I’ve shared below are guaranteed to make you money. If that was the case, there’d be no point in testing. I won’t even tell you that, … read more 13 Ecommerce A/B Tests from Industry Experts that Consistently Crush It 10.26.2016
on September 29, 2016 No comments
Every day, the average consumer is exposed to somewhere
. between 3,000 and 10,000 brands
That’s an astoundingly high number.
With so many brands vying for our attention, it’s a wonder that any of them are able to cut through the noise.
And yet certain brands not only do just that, they elicit a strong connection from their customers.
Apple. Coca Cola. Harley Davidson. Even their very names probably bring specific images to your mind, along with associated memories and … read more Brand Psychology: What We Know Gets Consumers to Connect with Companies 09.29.2016
on September 27, 2016 No comments
Google’s algorithms seem to change daily , but their foundations remain constant.
You need to optimize your content around the queries people are searching for, and you need to build good links to that content to help it rank highly in the search results.
That comes down to , which has always followed a standard formula: SEO keyword research
Use keyword research tools to search for queries related to your market or product Analyze the search volume to ensure the
read more Keyword Targeting: Mapping Your Results to Buyer Intent 09.27.2016
on September 23, 2016 No comments
Looking for an approach that’ll make your influencer marketing campaigns more successful, scalable and automated?
You’re not alone.
These days, you can’t throw a rock online without hitting an article on the importance of influencer marketing.
And I get it. The statistics are compelling.
First, there’s the challenge of capturing attention online:
According to , “78 percent of brands increased their content output in the last two years but average content engagement decreased by 60 percent.” TrackMaven
At the same … read more Scalable Influencer Marketing: A Targeted Approach for Ecommerce Owners 09.23.2016