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10 Ideas to Get Started: How Ecommerce Brands Can Use Content Marketing to Drive Conversions

10 Ideas to Get Started: How Ecommerce Brands Can Use Content Marketing to Drive Conversions

According to data reported by Curata, “74.2% of companies indicate that content marketing is increasing their marketing teams’ lead quality and quantity.” Content is the lifeblood of the internet. And good, quality content will never go out of style. If…

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5 Takeaways from the Digital Ad Campaigns That Drove Ulta's 55% Q2 Growth

5 Takeaways from the Digital Ad Campaigns That Drove Ulta's 55% Q2 Growth

It’s good to be Ulta. The cosmetics chain recently reported ecommerce sales of $55.9 million in Q2 of 2016, up 54.8% from $36.1 million in the same period in 2015. Ecommerce accounted for 5.2% of sales during the quarter, compared…

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