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Google’s algorithms seem to change daily, but their foundations remain constant. You need to optimize your content around the queries people are searching for, and you need to build good links to that content to help it rank highly in…
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Looking for an approach that’ll make your influencer marketing campaigns more successful, scalable and automated? You’re not alone. These days, you can’t throw a rock online without hitting an article on the importance of influencer marketing. And I get it.…
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Would you rather be in the top 10 percent of A/B testers or the bottom 90 percent? I ask because when it comes to reading and understanding test results - the most important part of testing - the vast majority…
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According to data reported by Curata, “74.2% of companies indicate that content marketing is increasing their marketing teams’ lead quality and quantity.” Content is the lifeblood of the internet. And good, quality content will never go out of style. If…
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It’s good to be Ulta. The cosmetics chain recently reported ecommerce sales of $55.9 million in Q2 of 2016, up 54.8% from $36.1 million in the same period in 2015. Ecommerce accounted for 5.2% of sales during the quarter, compared…
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