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Welcome to the new frontier: the online channels and tactics you use to reach people around the corner and across the globe. Social media, email, PPC, and content are the digital arenas where savvy brands battle for supremacy. It’s a…
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Ecommerce retailers live and die by their ability to convert website visitors into buyers. Unfortunately, success selling online isn’t as simple as more visitors = more sales. As you likely already know, getting traffic to your online store isn’t always…
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There are millions of people out there right now firing up their smartphones to take pictures and video of products they received. They’re filming an unboxing for a YouTube channel, sharing new gear with fans on Instagram, humblebragging their goods…
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“Most A/B tests fail.” If you’ve hung around the A/B testing world long enough, you’ve heard this phrase. And for good reason: it’s true. But your goal is to make money and to do this, you need winners. Winning tests,…
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Every day, the average consumer is exposed to somewhere between 3,000 and 10,000 brands. That’s an astoundingly high number. With so many brands vying for our attention, it’s a wonder that any of them are able to cut through the…
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