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13 Ecommerce A/B Tests from Industry Experts that Consistently Crush It

13 Ecommerce A/B Tests from Industry Experts that Consistently Crush It

“Most A/B tests fail.” If you’ve hung around the A/B testing world long enough, you’ve heard this phrase. And for good reason: it’s true. But your goal is to make money and to do this, you need winners. Winning tests,…

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Brand Psychology: What We Know Gets Consumers to Connect with Companies

Brand Psychology: What We Know Gets Consumers to Connect with Companies

Every day, the average consumer is exposed to somewhere between 3,000 and 10,000 brands. That’s an astoundingly high number. With so many brands vying for our attention, it’s a wonder that any of them are able to cut through the…

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Keyword Targeting: Mapping Your Results to Buyer Intent

Keyword Targeting: Mapping Your Results to Buyer Intent

Google’s algorithms seem to change daily, but their foundations remain constant. You need to optimize your content around the queries people are searching for, and you need to build good links to that content to help it rank highly in…

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Scalable Influencer Marketing: A Targeted Approach for Ecommerce Owners

Scalable Influencer Marketing: A Targeted Approach for Ecommerce Owners

Looking for an approach that’ll make your influencer marketing campaigns more successful, scalable and automated? You’re not alone. These days, you can’t throw a rock online without hitting an article on the importance of influencer marketing. And I get it.…

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This 5 Minute Read Will Put You In The Top of the A/B Testing Class

This 5 Minute Read Will Put You In The Top of the A/B Testing Class

Would you rather be in the top 10 percent of A/B testers or the bottom 90 percent? I ask because when it comes to reading and understanding test results - the most important part of testing - the vast majority…

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