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Growth hacking . . . is a business-building strategy that carries out marketing tests rapidly in order to quickly generate the data needed to make informed decisions. Essentially, it’s an iterative approach to online marketing and driving conversions. You try…
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The numbers are in. Ecommerce represents a huge opportunity at the moment, with Statista predicting a 246.15% increase in global ecommerce sales between 2014 and 2021, from $1.3 trillion to $4.5 trillion in total. But whether you’re a new seller…
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All hail the humble email. It may not be as trendy as Snapchat and Instagram, or as flashy as PPC ads, but it is quietly getting things done. It’s effective, powerful, and consistent. And in the digital marketing age, that’s…
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Writing content can be one of the most time-consuming marketing tactics, but it’s just a small part of an effective content marketing strategy. In fact, it’s a common position that marketers should spend more time on content promotion over writing.…
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When it comes to your customers, few things are worse than churn. Never having a customer? That’s obviously less than ideal. But having a paying customer cut ties and leave you? That’s rejection. That stings. You’ve invested time, energy, and…
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