Welcome to The eCommerce Growth Marketing Blog

The Ultimate Guide to Ecommerce Conversion Funnel Optimization

The numbers are in. Ecommerce represents a huge opportunity at the moment, with Statista predicting a 246.15% increase in global ecommerce sales between 2014 and 2021, from $1.3 trillion to $4.5 trillion in total. But whether you’re a new seller trying to capitalize on this opportunity or an emerging brand attempting to claim market share, […]

30 Must-Do Post-Publication Content Promotion Tactics

Writing content can be one of the most time-consuming marketing tactics, but it’s just a small part of an effective content marketing strategy. In fact, it’s a common position that marketers should spend more time on content promotion over writing. Some even shoot for a lot more: Derek Halpern uses an 80/20 model for content […]

How Efficient is Your Digital Marketing Spend?

Welcome to the new frontier: the online channels and tactics you use to reach people around the corner and across the globe. Social media, email, PPC, and content are the digital arenas where savvy brands battle for supremacy. It’s a brave new world. Businesses are throwing buckets of time, money, and effort at digital, but […]